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Gioia was conceived during the 2020 pandemic to bring people closer together through the joy of gift-giving, while supporting small businesses who were especially hit hard during that time.
At Gioia, we strongly believe in the positive impact one can make with a well-curated gift and our mission is to help our customers spread joy to the lives of those they care about the most.
Gift-giving is an art, finding the perfect gift for someone can be challenging, even when shopping for our closest family and friends. Gioia was born because we wanted to provide a way for people to share the joy in gift-giving without the burden of selecting the "perfect" gift.
Our goal is to change the way people think about gift-giving, by removing the stressors associated with it (“will they like it?”, “they are so hard to shop for!”, “I can’t seem to find the perfect gift”), and letting you focus on the best part of gift-giving: bringing happiness to those you care about. We do the gift-giving heavy lifting, so you don’t have to!
Our suppliers create some of the most beautiful, innovative, thoughtful products around, and we are confident you, and your gift-recipient, will love them.
Gioia is women-owned, with BIPOC representation. We support small businesses who create products that are special, unique, high quality, and beautiful, and support our values around sustainability and diversity. All of our partners are based in the United States or Canada.
